Notes for the build.

Practical thinking on shaping products, making development decisions and getting your product into people's hands.

Turn an app idea into a buildable first version

A useful first scope starts with a person, a problem and a clear finish line. Here's how to make those decisions concrete.

Connect the product, purchase experience and support details before sending people to your launch page.

Keep observations, interpretations and open questions separate so your research can actually improve the plan.